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12 Tips
For A Successful Affiliate Program
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by:
Ken Hill
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1.
Look around at other competing businesses that offer affiliate
programs, and think of ways that you can make your affiliate program
more attractive.
2. Pay your affiliates well for their efforts.
If you're thinking about offering a 10% commission for sales of your
product and a competing business is paying a 50%
commission for referrals, you'll lose affiliates to your competitor.
3. Make your affiliate program more lucrative by offering residual
commissions.
This is an excellent choice if you offer a product that is paid for on
a residual basis such as webhosting or access to your membership site.
4. Offer lifetime commissions.
Your affiliates will see the power of lifetime commissions, and work
hard to promote your business and send you more
sales.
5. Make your affiliate program two-tier.
Reward your affiliates by giving them a commission on the sales of
people they refer to your affiliate program.
6. Don't leave your affiliates out in the cold.
Provide your affiliates with lots of sales items that they can use to
successfully promote your products.
Some items you could offer your affiliates:
- e-zine ads (sponsor ads, classified ads, 2 liners)
- signature file ads
- sales letters/solo ads
- brandable ebooks
- sample recommendations
- email courses
- your articles that they can reprint with their affiliate URLs in your
resource box.
7. Be quick to respond to your affiliates' emails.
An easy way to lose your affiliates is to not respond to their
questions in a timely manner, or to not respond to their e-mails at
all.
It shows that you don't value them, and since their are tons of other
affiliate programs, you would be losing potentially
very good affiliates to other businesses.
8. Provide your own tips and advice.
Follow up with your affiliates with tips and strategies that they can
use to increase their commissions.
9. Reward your top affiliates with higher commissions and bonuses.
You'll be able to achieve more sales over the long term because your
top affiliates won't jump to another affiliate program where their
efforts are more appreciated.
10. Publish an affiliate's newsletter.
Your affiliate's newsletter will help you to share your tips with your
affiliates, and keep them going in the right direction.
You could also use your newsletter to keep your top affiliates excited
about your program.
Some effective ways to do this are:
- Share what your top affiliates do to earn big commission checks.
- Showcase their sites and tell why their sites sell.
- List your 5 or 10 highest earning affiliates for the month.
11. Track your affiliates' sales accurately.
Your affiliates will find out if they send you customers and you don't
credit them with their commissions.
Your affiliate program will lose credibility and you'll end up losing
your affiliates as word gets around.
12. Participate in affiliate marketing forums.
Share your valuable advice and expertise with the members of the forums
you participate in.
Include your signature file that promotes your affiliate program, and
always follow the rules of the forums you join.
About the author:
Article by Ken Hill. Want To Start Your Own Profit Driving Affiliate
Program? Power packed solution has what you need. Includes affiliate
program software, shopping cart, ad tracking and easy e-zine
management. Automate your online business today at: http://www.scstats.com/r.cfm?i=5029
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Perhaps this
Google Search function may be able to
offer some additional ideas
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