You've just signed up with Clickbank, you've just
created an AdWords account, you're eager to start earning some money
but you've no experience of Clickbank and even less of AdWords. Where
do you begin?
Let's start with some important pieces of
information that do not seem to be obvious to many people in this
situation.
- AdWords was not created for the sole benefit of
people wanting to make money through Clickbank.
- AdWords is completely
and utterly separate from Clickbank
- There are many
other advertisers (i.e. non-clickbank users) using AdWords
- There are many Clickbank advertisers and those
from other affiliate programs
- AdWords will only allow one advertiser per
destination URL to be displayed at any one time
- AdWords is currently actively trying to reduce
the number of affiliate advertisers being displayed on any single
results page
Introduction to Clickbank
From the perspective of this article,
Clickbank.com is, essentially, a directory of affiliate programs . . .
a list of products & services that you can sell on behalf of
someone else in order to earn commission. When someone clicks on a
Clickbank hyperlink, known as a "hoplink," a cookie is placed on that
user's computer that tells Clickbank whose link (or ad) the user
clicked on in order to get to that product's Clickbank page. If that
user then makes a purchase, the affiliate whose Clickbank ID is stored
in the relevant cookie gets his/her Clickbank account credited with a
certain amount of commission. The amount of commission depends on the
particular affiliate program in question.
What is a Hoplink?
A hoplink is simply a particular URL in a regular
hyperlink that indicates 2 important things:
- The Clickbank ID of the affiliate (i.e. the
person trying to earn money by promoting the product)
- Another Clickbank code for the product being
promoted
For example, if my clickbank ID was "abc" and the
code for the product I was promoting was "zyx," the hoplink URL would
look something like:
http://abc.zyx.hop.clickbank.net
This tells Clickbank that any commission resulting
from this action needs to be placed in user abc's account and that the
product being advertised is product code zyx. Furthermore, the product
code also tells Clickbank which page to direct the user's web browser
too. For example, a hoplink promoting SEO Elite software takes the
user's web browser to http://www.seoelite.com/index2.htm. This is the
page that is, in a sense, trying to sell/promote the product to the
user.
Where AdWords Fits In
Many people that are new to Clickbank do not seem
to realize that AdWords is in no way directly related to Clickbank and
that the stats they provide are completely unconnected. AdWords is
merely one way of getting people to click on your hoplink in the hope
the person clicking will go on to buy whatever product is being
advertised. AdWords can tell you how many times your ads have been
shown and how many times they have been clicked on but, at the moment,
it cannot tell you how many Clickbank sales you have made or how much
you have earned from those sales. [Note: AdWords canprovide that information for people that can
add tracking code into
their own web pages.] In order to find out your sales figures you need
to log in to Clickbank, NOT AdWords.
Introduction to AdWords
AdWords has two available "editions:" Starter
Edition and Standard Edition. Anyone serious about advertising with
AdWords should immediately register for the Standard Edition.
A detailed overview of how AdWords works is beyond
the scope of this article so I will just quickly run through the
process of creating ads in a very brief manner.
AdWords has a hierarchical structure as follows.
An AdWords account is comprised of one or
more campaigns. A campaign is comprised
of one or more ad groups. An ad group
contains one or more ads and one set
of keywords. For more information on this structure,
visit the AdWords Learning Center topic, which has both a text lesson
and a multimedia lesson.
If you are advertising multiple Clickbank
products, each product should have its own ad group
that contains a set of keywords specific to that product. In addition,
every ad group should contain at least 2 ads for the product so that
you can test which ad performs best. This process is known as
split-testing. It is also important that you concentrate on writing
effective ads, which is an art in and of itself.
Specific Tips for Clickbank Users
As mentioned earlier, AdWords does not seem to be
very keen on affiliate advertisers at the moment and, as a result, if
your ad contains your hoplink as the "destination URL" (that is, the
URL the person clicking on the ad will be taken to), you may well find
that you have a $5 or more minimum bid requirement for your keywords to
be "active for search." There are two main ways round this.
First, if you have any free (or paid for!) web
space, you can create an intermediate page between your AdWords ad that
contains a hyperlink that incorporates your Clickbank hoplink. In that
way, the ad's destination URL will then be to your own page and NOT
your direct hoplink. Note, you cannot use an interim page that automatically
redirects the user to the target hoplink page because that is against
AdWords policies. Of course, if you use this method, the user will
still have to click on your hyperlink, so the page needs to be
well-written in order to entice the user to do just that!
To illustrate:
My Ad ---> myWebPage --->
(hyperlinked hoplink to) --> Clickbank product page
Article Source:
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