I have some good news, and some bad news. The good
news is that there are many good affiliate programs out there. The bad
news is that you will have a hard time identifying which are the best.
Everyone has to decide for themselves which program they know and like
enough to promote on a continuous basis.
When it comes to the best affiliate programs for
me, I have considered a couple of things. First, who is my target
audience? (And I had to make sure it was not me, a trap that most
people fall into). Since most people using the internet are females
between 20 and 50 (I read this some place not too long ago). I decided
to pick them as my target market and design my site around them.
My second consideration was what this group is
buying on the internet. What I discovered was that they were shopping
for all kinds of things on eBay, Amazon, and Overstock.com. Upon
further research I noticed that this group had a lot of stay at home
moms who were interested in earning extra money for various reasons and
were heavy into surveys, data entry, and typing jobs. I spread my
research further using information that I gathered from search engines
and other websites concentrating in this arena. Here I saw a lot of
duplication and not necessary things that I would be comfortable with
associating myself.
I started to do some thinking on my own and
reasoned that if most people use the internet for information, then
maybe I should provide some information. So, I have an eBook on how to
make money on the internet as a free offer on my website. I also set up
a FREE Newsletter where I offer marketing tips on a continuous basis so
that I can stay in touch with my customers.
Looking at the web site with what I had up to this
point, left some room for creative thinking. My thought was that if
these ladies were going to work and shop on my site I should give them
some things to shop that are not readily available in every
neighborhood shopping strip or mall. So I picked the Playboy store and
Fredericks of Hollywood as a special attraction. The Dollar store,
Golfsmith, and Entrepreneur Magazine were thrown in because of their
brand value. And that is it.
I know I have a site that I am very comfortable
with and think it represents the best affiliate programs for my
business. That may change tomorrow, but right now I am having a lot of
fun with it.
Your approach to finding the best affiliate
programs may be different from mine, and that is fine. However, keep in
mind that it is a business that you will be getting heavily involved
in, so look for what will work best for your personality and your style.
Affiliate programs are a great way to make money,
especially if you do not have a product of your own. The majority of
affiliate programs are free to join and you can get started with most
of them within 24 hours. So what are you waiting for --- get busy and
have fun!
Copyright © Donald N. Lombardi
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