Keywords are key to a successful internet
affiliate marketing campaign, specially if your campaign consists of
some pay-per-click (PPC) advertising. However, many people out there
don't know how to find appropriate keywords that will drive them both
traffic and conversions (sales). There are a few things to consider
when researching for keywords for your affiliate campaign. One single
keyword can make a huge difference in the success of your campaign. It
can either earn you a fortune, or cost you tons of money. In the next
few paragraphs, I will share with you the techniques I use when
researching my niche market for keywords.
First question: Are general keywords good for a campaign? The answer to
this question is a big fat NO! General keywords such as money, car and
weight loss will usually cost you a lot of money when using PPC, and
probably not convert as well as you would like it to. Many people make
the mistake of bidding way too much on broad/general, low-converting
keywords. The key here is to be relevant. Relevancy is everything when
it comes to internet affiliate marketing.
How are you going to promote a website and product under keyword "make
money"? if you don't know exactly what your customers are looking for.
If you are selling a "Make Money With Internet Marketing" ebook,
pretend you are in buyer's shoes and ask yourself what you would be
interested in buying? If you are interested in buying an ebook that
will teach you list building. You should use keywords like "make money
by building a list", or "list building ebook". As long as the product
you are trying to sell has some relevancy to list building, these would
be good keywords.
The people that are searching the internet for broad keywords, are
usually not looking to buy anything. Your possible customers will type
longer keywords in a search engine if they are interested in buying
something. When someone types the word "money" on Google, they could be
looking for so many things, it would be almost impossible for you to
guess. But if someone is searching for "make money by building a list",
we know exactly what they want. Just put yourself in your customer's
shoes, and I'm sure many possible keywords will begin to come to you.
One great thing you can do is search for keywords that will solve
people's problems. Words like instructions, tips, information, fix,
repair, etc. are great words to be part of your keyword. People often
are searching for something online because they have a problem with
something, and it is your job as an internet affiliate marketer to
provide customers with valid solutions to their problems. Good example
of solution keywords are "list building ebook information", or "list
building ebook instructions".
Another approach you can take is to find consumer demand keywords.
Words like buy and purchase are great consumer demand keywords. Your
customers might type in something like "buy list building ebook", and
if you have that keyword in your campaign, your page might just be one
of the first ones they see.
Once you have found a good niche market, and good keywords, search
around to see if there are other sites using these keywords. Once you
find these sites, look them up on alexa.com. A popular site, usually
will have a score under 100,000. So study what that site is doing to
promote their product, and implement some of what you learned into your
own campaigns. Always write down possible keywords they are targeting,
and use them. But remember, if too many people are using the same
keyword, that means you will pay more for those keywords when doing
PPC. So keep that in mind. You want a great converting keyword that is
popular, but not too popular.
Remember, relevancy is key, and the more relevant your keywords are to
your page, ads, and articles, the more conversion you will see, as you
will be sending targeted visitors to your page . I hope I have been
able to explain my approach to researching keywords. This method has
made many internet affiliate marketers out there a lot of money, and
now you can use these techniques to your advantage. So, let's get
researching!
Article Source: http://www.articlesbase.com/internet-marketing-articles/
internet-affiliate-marketing-finding-hot-keywords-to-promote-621817.
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About the Author
Mario has learned many internet affiliate
marketing techniques, including how to properly research keywords, from
the Wealthy
Affiliate University. To learn how YOU can become a
successful internet affiliate marketer, visit: Making Money
With WA!
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